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July 24, 2019
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Reputation & Crisis Management

In general, there is a widespread view that it does not matter what other people think. However, at least in business it does matter significantly, particularly given that an individual or a corporation may spend many years to build an enviable reputation or substantial wealth, which may be devastated by various means in a matter of seconds. Hence, a Reputation and Crisis Management exercise may assist in implementing the requisite precautionary measures to mitigate any potential, irreparable damage to a person or business.

In the Digital Age and the 4th Industrial Revolution - with technology fundamentally disrupting the way the world works - appropriate safeguards must be implemented, particularly considering the substantial risks and potential consequences involved. Transparency, accountability and sustainability are nowadays major pillars that must underlie the operations of any private or public organisation.

Currently, several destablising factors exist worldwide; ranging from trade wars, global debt, automation, unemployment and climate change. The next recession may be destructive for those not adequately prepared. Such negative, unpredictable problems call for drastic cultural transformation, with long-term, strategic planning. It is of critical importance that potential risks are addressed swiftly.

A Reputation & Crisis Management project consists of, amongst other things, Media Assessment and Management, Reputation and Crisis Analysis, Personnel Awareness, Decision-making Evaluation, Risk Assessment and Mitigation Measures and Branding. Ultimately, a Crisis Plan and Team are put in place for the event that an internal or external factor calls for the necessary actions to be taken in a timely and effective manner.

A Crisis Manager should be responsible for ensuring that the Crisis Plan and Team are kept up-to-date with relevant events and matters through consistent training sessions. Alternatively, an external Crisis Management Firm could be appointed to undertake all planning and action stages.

Our firm preserves and manages reputations of people and businesses. We always have in mind the particularly demanding nature of our clients’ needs in both good and bad times.

Our associates focus on technology and cybersecurity aspects to cover all angles of the necessary exercise, in line with the rapid shifts in technological disruption. We provide an integrated approach to securely protect our clients

We assimilate all our forces to help our clients through critical situations.

Please do not hesitate to contact us if you require further information or support on such matters.

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